Sunday, November 11, 2012

Outbound and Inbound Telesales are Effective

When the prospect answers the phone, the telesales professional will get the opportunity of generating leads.  As said earlier, telesales is done in two ways namely outbound and inbound telesales. In inbound telesales, it involves answering the phone or call handling when potential clients give the company a call to get better idea on their products and services. It is of course a beneficial form of telesales as the calling person has already a certain interest in your company and what you offer. In this case, it depends largely on the telesales professional and their ability of providing the most relevant information to turn interest caller into a buying client. Therefore you need a company that offers highly trained and skilled staffs in telesales to efficiently cope with handling calls for you and to generate your much needed leads.

With outbound sales, it typically involves finding prospects through telephone calls. Cold calling is considered an inefficient technique in this field which involves unsystematic calling to prospects such as by alphabetical order. You should then look for a company that offers effective outbound telesales strategies in determining your targeted market and call those who are more interested in your business and you offering. One popular way of making use of telesales in lead generation and inside sales is using lead generation system. While this may initially appear to be cost effective but not all companies use this since it does not deliver results as a lot of people get annoyed when they receive these calls from a telemarketer.

When done properly, telesales can ensure live communication and allow you to target your leads. Hiring telemarketers should not be taken lightly as the sales or lead generated will depend on them largely. They should learn about objection handling and must be able to deal with the different responses of the prospects they are calling.

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